Rejections → success · Ref BRK-07

The light at the end.

Every no here eventually turned into a yes. How many it took, and what it became — proof, for anyone still counting, that the map really does lead somewhere. Add yours, and give someone hope.

Add hope

How many nos, before your yes?

Someone out there is at rejection number 20 and about to quit. Tell them it’s worth it. Thank you for the light.

With gratitude · thank you

Nos, then a yes

10 breakthroughs
  • 2nos, then

    Real estate

    · Anonymous
  • 217nos, then

    Pitched 242 investors to build Starbucks. 217 said no. He kept knocking, and the yeses changed how the world drinks coffee.

    · Howard Schultz, Starbucks
  • 12nos, then

    Twelve publishers passed on a story about a boy wizard. A small London house said yes and printed 500 copies.

    · J.K. Rowling
  • 30nos, then

    Thirty rejections for his first novel. He threw it in the bin; his wife pulled it back out. It became Carrie.

    · Stephen King
  • 5,126nos, then

    5,126 failed prototypes over fifteen years. Number 5,127 became the vacuum that built his company.

    · James Dyson
  • 27nos, then

    Twenty-seven publishers rejected his first children's book. The 28th said yes, and he went on to sell 600 million.

    · Dr. Seuss
  • 7nos, then

    Seven investors turned down a site for renting air mattresses. He later posted their emails, from Airbnb.

    · Brian Chesky, Airbnb
  • 2nos, then

    Rejected for jobs at both Twitter and Facebook. Five years later, Facebook bought his app, WhatsApp.

    · Brian Acton, WhatsApp
  • 30nos, then

    Rejected from thirty jobs, including a KFC that hired 23 of its 24 applicants. He went on to build Alibaba.

    · Jack Ma, Alibaba
  • 60nos, then

    Sixty literary agents said no to her manuscript. The Help then spent over 100 weeks on the bestseller list.

    · Kathryn Stockett